Oceanographic Museum of Monaco
Melbourne, VIC | Wurundjeri
A large-scale public art installation over one of Melbourne’s most frequented roads, the Westgate Freeway. The unique public art piece exists as Australia’s first original piece of Indigenous artwork installed and connected via out-of-home advertising.
JCDecaux, global leaders in out-of-home advertising, in partnership with the Department of Transport and Authority Creative in consultation with the Wurundjeri Woi Wurrung Aboriginal Cultural Heritage Corporation commissioned First Peoples artist Lisa Waup to create a bespoke piece of art to sit alongside a Digital Large Format billboard.
Titled ‘pathed between’ First Nations artist Lisa Waup’s concept tells the story of the people’s connections through interconnecting paths, centred around direction, flow and perspective and central to the significance of the Westgate Freeway as a connector for the community.
Authority Creative invited Tilt to help translate the artist’s concept into a large-scale installation. Tilt were challenged to find the most appropriate combination of materials and manufacturing processes to deliver the best artistic outcome supporting the artwork narrative and cultural meaning.
The development of a site-specific artist brief to ensure concepts developed were well positioned to be successfully translated without artistic compromise was a key first step for this project. Tilt worked closely with the project team to understand the limitations of the site and develop a technical brief to support the artist’s concept development process. As a result of this brief, optimisation of the original artwork was limited, and where required was completed in close coordination with the artist.
Tilt optimised digital artworks provided by the artist, produced a 3D interpretation of the work and overlaid concepts with the clients structural 3D model. This process enabled TIlt to provide stakeholders with accurate visualisations, supported by a complex structural engineering analysis, and allowed manufacturing and installation methodologies to be considered early in the design process.
Due to the exposed location of the work, the signage structure is heavily engineered and constrained, the artwork and proposed materials had to conform to the existing structural design brief for engineering and compliance reasons. A well coordinated approach to structural engineering and design between Tilt and client appointed structural engineers ensured a compliant outcome with strong artistic merit.
Tilt explored a range of materials, manufacturing processes and finishes that would achieve the best outcomes for all parties. Aluminium was chosen as the most appropriate material to deliver artistic impact, durability, and structural performance. The lightweight panels were laser cut before being finished with powder coat that achieved the low level of reflectivity required by roadside signage.
Identifying the best suppliers for the project, Tilt managed the manufacturing of the artwork panels and issued them to the structural steel fabricators for installation prior to the work being delivered to site.
The installation process required the short closure of one of Melbourne’s busiest motorways and the risks associated with this process were considered early in design. The complexity of the site, the size of each panel, and the limited time for installation required the development of a detailed installation strategy.
The freeway and surrounding roads represent interwoven pathways on which we travel to work, for leisure, to see our families, colleagues and friends. Each day the freeway carries thousands of people. These roads, these pathways take us where we need to go. They are places of guidance, movement and travel through which we connect.
The lines in this artwork represent these ideas. The circular lines represent family and community, the diagonal and intersecting points represent our pathways. Some paths are simple, some are more abstract. The artwork represents both the literal roads on which we are driving but also the idea of personal experience and journey.
We are not that different from each other — perhaps brought up in different ways or different cultures but at the end of the day— we’re all connected.
The large-scale 20 metre wide public artwork welcomes the entering traffic to Melbourne city. The artwork has been duplicated on each side of the structure.
The arrangement of deliberately irregular perforations has significant cultural meanings of family and community, with the interwoven pathways representing the pathways on which we travel.
square metres - the approximate size of the artwork - per side
the total number of oversized aluminium panels that make up the artwork - per side
Tilt has been superb to work with on this project (White Street Gantry), the whole journey has been well communicated and respectfully executed. My artwork has successfully been translated into an enlarged image which has crossed in to a different medium. The translated artwork still details the subtle markings that I created originally by hand – and quite honestly it has taken my breath away – I am super happy with the outcome.
– Lisa Waup
Authority Creative engaged Tilt to realise the artwork created by Lisa Waup for the White St. Gantry project. Working with Tilt meant we could trust and ensure a successful outcome for our client. From engineering discussions, to prototyping and testing, Tilt ensured that the artwork would satisfy the necessary considerations, while still maintaining the integrity and desired look from the artist.
– Authority Creative